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Investment Rules to Consider

Review Some Simple Investment Rules

If you are new to investing, here are a few basic rules to keep in mind as you venture forward. As you know, there are no guarantees when it comes to investing, but following these tips as well as heeding the advice of your Investment Planner may help you stay out of trouble.

• Know yourself, your timelines, and your risk tolerance
• Stick with investments that you can understand and evaluate
• Avoid get rich quick schemes that promise riches without effort
• Be willing to keep what you buy
• Never accept an investment that must be sold under pressure
• Consider investments that have “utility value” (they are useful to someone else)
• Do not count on selling the investment to make payments on it
• Do not risk more than you can afford to lose

Investment Mistakes

• Making investment decisions based on emotions and not on facts
• Choosing investments that are not suited to your goals or investment time horizon
• Reacting to short-term events and not to long-term trends
• Trying to time the market
• Buying hot investments with no sound basis for your decision
• Allowing fees, expenses, and/or commissions to become the major factors in making an investment decision
• Allowing fear or greed to drive your investment decisions.

Remember – if it sounds too good to be true, it probably is.